download automatically before 5:30 a.m. every morning;
give users the pleasure of swiping screens, akin to turning real pages, and imparting a desire to read the publication from start to finish;
deliver rich, in-depth content through smart storytelling techniques including scrolling marquees, embedded video, photo galleries, interactive maps, and more;
include high-quality multimedia and interactive ads that integrate perfectly with the editorial component of the user experience;
use intuitive, easy-to-understand navigation, regardless of the user’s comfort level with new technologies;
offer live news features, alerts and notifications, and the ability to distribute a range of special-issue publications.